Display box



I 1. A. LoH.

DISPLAY Box.

APPLICATION FILED APR. 26. I9ZI.

Patented May I6, 1922.

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atroz mq (y narran DISPLAY BOX.

narrates.

Application filed` April 28,

To all whom 25 may concern Be it known that l, Jnssn A. BLOCH, oi Wheeling. in the county of Ohio and State of wWest Virginia, have invented certain nevv and useful Improvements in Display Boxes;

and l do hereby declare the following to be a full, clear, and exact description of the invention, such as will enable others skilled in the art to Which it appertains to malte and use the same.

My invention relates to cartons andA other types of containers having an element which forms part of the container When packed and Which may be turned into an open position to exhibit advertising and other display matter related to the contained merchandise.

This general idea. has hereto-fore been einbodied in advertising scheinesbut they have had practical defects` In some instances the part Which bears the display matter has not been an integral part oft the receptacle or cover and hence it must be packed with care. ln other cases this element has been termed by the merchant Who buys and shows the commodity. He is supposed to cut the display card on prescribed lines so as to create a support for the card. The cutting' ot paste-board, to be -successfully done, must be performed with care and precision. Careless operation tends to destruction. Consequently such `display devices are either mutilated or neglected to an extent that impairs their commercial value.

My invention requires no part separa-te from the bon and its cover and requires no cutting or fitting by the user.

Figure l shows an ordi-nary container and cover in perspective, the dotted lines indicating the naps on the cover. Figure 2 shows the cover opened and having the flaps in alinement with the top of the cover and illustrating the function of the flaps, which previously held the cover, of co-acting with the display matter on the inner tace oi the cover to present the desired visual effect.

The receptacle l is of any desired mate rial, form and construction. It is primarily designed as acontainer for packages of cigarettes. The cover 2, in its primary functional aspect, is a piece of material stamped out to form a top 3, sideV aps 4:, 5, and end aps 6,

Specication of'letters Patent.

Patented May lo, i922.

1921. Serial No. 464,630.

7. ln the lorm illustrated these liaps are of' a familiar design.

The inner face ot the top of the cover bears advertising display matter; also the side flaps 4, 5. Near each end edge this top face bears a partial legend or ligure, in the present instance half of a bulls-eye consisting of a semicircle with concentric lines 8, 9, 10, and a central sphere l2 and an arrovi7 13 pointing into the sphere. The end flaps 6, 7, bear the partial representations adapted to co-act with those just described to complete the bullseye.

When the receptacle l is filled ivith the merchandise the cover is placed on it, the side and end Vflaps being received by the receptacle between its Walls and the contained merchandise. rIhe Width of flap 5 is equal to the depth of receptacle l and that of flap l substantially so. Thus when the receptacle` the merchandise and the cover are assembled the top ot the cover is about flush with the npper tree edges ot the receptacles.

The retailer receiving` the package opens the cover by regarding flap Llas the tree edge and flap 5 as the hinged edge, that is. the cover is turned into open position, at right angles to the bottom of the container, on the line between its top and side iiap 5. This flap 5 may remain in the receptacle between the side wall thereof and the packages of cigarettes. ,lflie side `Flap /1- and the end flaps 6. T, are then turned into the plane of the top of the cover. Tais completes the display and, in the form illustrated, the visual effect is heightened by the bullseyes projectinffa beyond each end of the combined cover and display element.

l' claim as my invention:

l. A merchandise container comprising a receptacle, a coverhaving side and end lia-ps adapted to be received by the receptacle between the Walls thereof and the contained merchandise, display matter on. the inner face of the top ot' said cover and on the inner faces oi' said flaps, said cover adapted to be turned into open position on the line between its top and one side flap, and the other side and end flaps adapted to be turned into the plane of the top of the cover and cornplete the display matter thereon.

2. A merchandise container comprising a receptacle7 e cover having side and end ape adapted to he received by the receptacle between the Walls thereof and the contained merchandise, said end flaps being sen1eiioulai', display-matter on the innei face of the top of said eovei and on the inner feces of said end Helps and of Seinieiieular design,

said cover adapted to be turned into open posit-ion on the line between its top and one lo side fia-p, and said end flaps adapted tohe turned into the plane of the top of the cover and complete the display matter thereon.

In testimony Whereoil I have signed this specifica-tion.

\ JESSE A. BLOCH. 

